# Add a contact-based visual

Source: https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-4/ | Language: en | Reviewed: 2026-10-20

A visual always belongs to a campaign. You assign it to the campaign, set run time, stores, volume and contact target, and upload the video.

## Before you start

- The campaign has been created. A visual can only be assigned to an existing campaign.
- Have the video file ready. The file requirements are in [Visual specifications](https://help.cyreen.de/en/cap-explorer/kampagnen/visual-spezifikationen.md).
- The difference between Commercial and Unlimited visuals is explained in [Understand campaign kinds](https://help.cyreen.de/en/cap-explorer/kampagnen/kampagnenarten.md#commercial-and-unlimited).

## Steps

1. **Open Contact-based Visuals**

   In the **Campaigns** menu, choose **Contact-based Visuals**.

   ![Campaigns menu with the Contact-based Visuals entry highlighted](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/01-menue-kontaktbasierte-visuals.webp)

2. **Start a new visual**

   Click **New Visual**.

   ![New Visual button above the visual list](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/02-neues-visual.webp)

3. **Choose the owner (only with several companies)**

   If you have access to several companies, choose in the **Owner** field the company you are adding the visual for. Companies without an active campaign are greyed out, the note reads «No active campaigns for this company». Only users of Cyreen and of a tenant see the **Owner** field. The values in the form depend on the chosen owner, including which campaigns can be selected for visuals (**Campaign**) and which stores (**Stores**). New with the upcoming CAP Explorer release.

4. **Choose the campaign**

   In the **Campaign** field, choose the campaign the visual belongs to.

   ![Campaign field with the list of campaigns](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/03-kampagne-waehlen.webp)

5. **Choose the run time**

   Choose **Start Date** and **End Date**. Both dates must be within the run time of the campaign.

   [Video: Start Date and End Date of the visual are chosen in the calendar](https://help.cyreen.de/loops/kontaktbasiert-schritt-4-visual/04-laufzeit.mp4)

6. **Check the stores**

   In the **Stores** field, all stores are selected by default. The choices are the active stores of the chosen owner. Open the field if you want to narrow the selection. How to choose the stores by a saved Listing Check is described in Choose stores by listing.

   ![Stores field with all stores selected](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/05-maerkte.webp)

7. **Set the volume**

   The **Volume** field is prefilled with 190. We recommend this value as the standard. A higher value makes the visual louder, a lower one quieter.

   | Value | Meaning |
   |---|---|
   | above 200 | Very loud, usually with a loss of sound quality |
   | 170 to 200 | Normal volume, usually high sound quality (recommended range) |
   | below 170 | Very quiet, usually too quiet in the store |

   ![Volume field with the value 190](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/06a-volume.webp)

8. **Set the contact target**

   - **With a contact target (Commercial visual):** In the **Impressions** field, enter how many contacts the visual should reach. The system tries to achieve this reach over the run time.
   - **Without a contact target (Unlimited visual):** Switch on **Unlimited**. The **Impressions** field disappears, and the visual plays without guaranteed contacts.
   - **Optimized:** Currently only possible for a Commercial visual, that is with **Unlimited** switched off, and when stores are selected. With it, you limit the playout to certain **Calendar Weeks**, **Weekdays** and **Hours of Day**.

   ![Form with Impressions, Volume and the Unlimited and Optimized switches](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/06-impressions.webp)

   ![Optimized switched on, with the fields Calendar Weeks, Weekdays and Hours of Day](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/06b-optimized.webp)

9. **Upload the video**

   Drag the video file into the field or click to choose it. After the check, it appears under **Accepted File**.

   ![Upload field with the video file under Accepted File](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/07-datei-hochladen.webp)

9. **Save**

   Click **Save**.

   ![Form with the Save button](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/08-speichern.webp)

## Result

The new visual appears in the list and is played out from the chosen date.

![Visual list with the new visual](https://help.cyreen.de/media/kontaktbasiert-schritt-4-visual/09-visual-in-liste.webp)

## Change a visual later

For the visual, click the pencil icon **Edit** in the **Action** column, change the details and click **Update**. This is only possible with the status **Active** or **Scheduled**. A completed visual (**Completed**) only opens for viewing.

| Detail | **Scheduled** | **Active** |
|---|---|---|
| **Campaign** | Yes | No |
| **Start Date** | Yes | No |
| **End Date** | Yes | Yes |
| **Stores**, **Volume**, **Unlimited**, **Optimized**, **Impressions** | Yes | Yes |
| Replace the video | Yes, in the upload field | No |

For a running visual, **Stop Playout** and **Continue Playout** are available instead of the upload field, see [Stop a contact-based visual immediately](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/contact-based-visual-stoppen.md). A contact-based visual cannot be deleted.

## Several visuals and gaps

A campaign can have any number of visuals, and there may be a gap between visuals. For example, visual 1 plays in weeks 1 and 2 of the campaign, visual 2 in weeks 4 and 5, and none plays in week 3. The performance evaluation takes such gaps into account.

## A/B test

You cannot set up an A/B test in CAP Explorer yet. Tell your contact at Cyreen which visual belongs to which group, with the name of the visual.

- There are up to 5 groups.
- A group only counts if at least one visual is assigned to it.

The results are shown on the **AB Testing** tab of the dashboard, see [Understand the dashboards](https://help.cyreen.de/en/cap-explorer/auswertungen/dashboards-verstehen.md#ab-testing).

## Problems?

**My campaign is not available for selection.** Create the campaign first, see [Create a contact-based campaign](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-1.md). Only active and scheduled campaigns can be selected.

**The file is not accepted.** Check format, size and file name against the [Visual specifications](https://help.cyreen.de/en/cap-explorer/kampagnen/visual-spezifikationen.md).

**The dates cannot be saved.** Start and end of the visual must be within the run time of the campaign. Otherwise «Clip start date should be within the campaign start and end date range.» appears.

Watch the whole process as a video (46 seconds)

[Video: Whole process as a video](https://help.cyreen.de/loops/kontaktbasiert-schritt-4-visual/ganzer-ablauf.mp4)