# Contact-based campaigns at a glance

Source: https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/overview/ | Language: en | Reviewed: 2026-10-14

Contact-based campaigns are called **Contact-based Campaigns** in the CAP Explorer. Their visuals run only on an ad contact and provide the data for the Impressions dashboard and the Performance dashboard. How the campaign kinds differ is described in [Understand campaign kinds](https://help.cyreen.de/en/cap-explorer/kampagnen/kampagnenarten.md).

Only this order is fixed: first you create the campaign, then you add visuals. You only need everything else for the Performance dashboard.

#### Create the campaign

*Always, first*

You create the campaign entry with name, brand and run time. The run time sets the frame in which the visuals play. See [Create a contact-based campaign](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-1.md).

#### Add a visual

*Always, as soon as the campaign exists*

You upload the video and plan the playout. Start and end lie within the run time of the campaign. A campaign can have any number of visuals. See [Add a contact-based visual](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-4.md).

#### Impressions dashboard

*Automatically from the second day*

The dashboard appears without any action on your part and shows how often your visuals were played. It does not compare shoppers with and without ad contact.

#### Analytics products

*Optional, only for the Performance dashboard, any time until the request*

You enter the products whose sales are analyzed. This also works during the campaign. See [Add analytics products](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-2.md).

#### Marketing activities

*Optional, only for the Performance dashboard, until the request*

You assign discounts, events or secondary placements. They are analyzed in the Premium Report and in Deep Dive Insights. See [Add marketing activities](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-3.md).

#### Request

*Only for the Performance dashboard*

You request the Performance dashboard with the **Request** button. See [Open dashboards](https://help.cyreen.de/en/cap-explorer/auswertungen/dashboards-anfordern.md).

#### Performance dashboard

*After the request, officially after the end of the campaign*

The dashboard shows how the sales of the analytics products differ between shoppers with and without ad contact.

> **After the request, changes through the contact form only**
>
> Once you have requested the Performance dashboard, you can no longer change analytics products and marketing activities in the CAP Explorer. From then on, changes are only possible through the contact form.