# Getting started

Source: https://help.cyreen.de/en/cap-explorer/erste-schritte/ | Language: en | Reviewed: 2026-10-16

Cyreen operates C.A.P., an intelligent in-store retail media system. C.A.P. stands for «Connecting Ad-Impressions with Purchase»: the system connects the ad contact at the screen with the purchase at the checkout. More about the company is on the Cyreen website.

[C.A.P. on cyreen.de](https://www.cyreen.de/en/c-a-p)

## How C.A.P. works

Trolleys and baskets carry an RFID tag. When such a trolley or basket passes a C.A.P. screen, a matching visual starts there. The trolley or basket is detected anonymously. At the checkout, the purchase is assigned to this ad contact.

![Supermarket with a C.A.P. screen above the aisle showing a visual for a cleaning product](https://help.cyreen.de/media/markt/supermarkt-mit-bildschirm.webp)

*A C.A.P. screen hangs above the aisle, clearly visible to shoppers.*

## Your way through CAP Explorer

CAP Explorer is the web application for C.A.P. Here you create campaigns, play them out on the C.A.P. screens and see their impact.

#### Get an account

*Once, before anything else*

A user of your company usually creates your account for you. You set your password through the link in the welcome e-mail. See [Request an account](https://help.cyreen.de/en/cap-explorer/erste-schritte/konto-beantragen.md).

#### Log in

*In your browser, at explorer.cyreen.de*

You log in with your e-mail address and password. What helps if you forgot your password is described in [Log in and password](https://help.cyreen.de/en/cap-explorer/erste-schritte/anmelden.md).

#### Understand the campaign kinds

*Loop-based or contact-based*

A visual either runs in the loop or starts when a trolley or basket passes. Which kind fits your goal is shown in [Understand campaign kinds](https://help.cyreen.de/en/cap-explorer/kampagnen/kampagnenarten.md).

#### First loop-based campaign

*Visual in the loop*

You upload a visual, choose the run time and stores and save. See [Create a loop-based campaign](https://help.cyreen.de/en/cap-explorer/kampagnen/loop/erstellen.md).

#### First contact-based campaign

*Visual on an ad contact*

You create the campaign and add a visual. For the Performance dashboard, you also add analytics products. See [Contact-based campaigns overview](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/overview.md).

#### See the impact

*Dashboards for contact-based campaigns*

From the second day, the Impressions dashboard shows how often your visual was played. You request the Performance dashboard. See [Open dashboards](https://help.cyreen.de/en/cap-explorer/auswertungen/dashboards-anfordern.md).