# Understanding the dashboards Source: https://help.cyreen.de/en/cap-explorer/auswertungen/dashboards-verstehen/ | Language: en | Reviewed: 2026-11-02 Contact-based campaigns have two dashboards. You open both in the campaign list, see [Open the dashboards](https://help.cyreen.de/en/cap-explorer/auswertungen/dashboards-anfordern.md). Each section is its own tab. | | Impressions dashboard | Performance dashboard | |---|---|---| | **Shows** | How often the visuals were triggered, projected to impressions on shoppers | The effect: Conversion Rate, Basket Size, Sales Uplift | | **Comparison with and without C.A.P.** | No | Yes, **With C.A.P.** (red) against **Without C.A.P.** (gray) | | **Sharing with the brand** | Already during the campaign | After the dashboard has been released | Every chart explains itself: click the three dots **⋮** at the top right of the chart and choose **About this Visual**. It describes what the chart shows and what its key figure means. ## The tabs at a glance Which tabs you see depends on the booked report. The title of each tab names it, for example «Basic Report (Free)» or «Premium Report (Paid)». See [Reports at a glance](https://help.cyreen.de/en/cap-explorer/auswertungen/reporting-angebot.md). | Tab | Report | What it shows | |---|---|---| | **Impressions** | Basic and Premium | Information on reach | | **Basic Performance** | Basic | The three most important key figures for one analysis group: Conversion Rate, Basket Size and Sales Uplift | | **Performance** | Premium | Conversion Rate, basket and Sales Uplift, referenced at analysis group level and for different time levels | | **Performance Comparison** | Premium | A comparison of the analysis groups | | **Optimization** | Premium | The performance figures by optimisable levels: weather, time, place, day and advertising pressure | | **Marketing Activities** | Premium | The figures by created activity, with an area to customise two groups and key figures | | **AB Testing** | Premium, optional | A comparison of the groups with each other | ## Choose the analysis group At the top right, under **Analysis Group**, you choose which products the key figures apply to, for example **Advertised Products**, **Related Products** or **Product-Category**. ![Analysis Group drop-down with Advertised Products, Related Products and Product-Category](https://help.cyreen.de/media/dashboards/analysegruppe-waehlen.webp) ## Impressions Cyreen counts how often the visuals were triggered and projects this to impressions on shoppers. This tab is included in every campaign. [Projection on methodik.cyreen.de](https://methodik.cyreen.de/?lang=en#impression) - **Summary:** The total impressions. - **Time Split:** The impressions by **Hourly**, **Hour Group**, **Daily**, **Weekday**, **Weekly**, **Monthly** or **Total**. - **Comparison: Your Own Choice:** A heatmap that combines two time axes, for example hour group and week. - **Geography:** A map with the impressions per federal state (**Region**) or Nielsen region (**Nielsen Region**). ![Impressions dashboard, Impressions tab, with Summary and Time Split by hour](https://help.cyreen.de/media/dashboards/e2-impressions.webp) ![Heatmap of impressions by weekday and week, with a map by federal state below](https://help.cyreen.de/media/dashboards/e3-impressions-heatmap-map.webp) ## Basic Performance In the Basic Report, the Performance dashboard shows this one tab with the three most important key figures for one analysis group: **Conversion Rate**, **Basket Size** and **Sales Uplift (Seen)**, each with the uplift underneath. ![Basic Performance with Conversion Rate, Basket Size and Sales Uplift (Seen)](https://help.cyreen.de/media/dashboards/e1-basic-performance.webp) ## Premium tabs In the Premium Report, the Performance dashboard has these tabs instead of **Basic Performance**. The tour shows how they are built. ### Performance Conversion Rate, basket and Sales Uplift of one analysis group over time, **Weekly** or **Monthly**. Under each pair of bars, you see the share of impressions in that week. ![Performance tab with Conversion Rate and Basket Size per calendar week](https://help.cyreen.de/media/dashboards/e2-performance.webp) ### Performance Comparison Compares all analysis groups with each other. **Best Analysis Group** names the group with the strongest effect, **Rank By Uplift** sorts them. ### AB Testing Compares two visuals of the same campaign: **With C.A.P. Spot A** and **With C.A.P. Spot B**, each against shoppers without ad contact. The tab tour above shows what this looks like. ### Marketing Activities Above the dashboard is the **Activity Type** filter. Its values are the names of the campaign's marketing activities. The tab separates the effect into «with activity» and «without activity». Only the products assigned to the activity count as «with activity», and only in the weeks and stores of the activity. Other products of the same analysis group count as «without activity». Several activities in the same analysis group and week, for example a discount and a second placement, are evaluated separately. The assignment is made per product (GTIN), see [Add marketing activities](https://help.cyreen.de/en/cap-explorer/kampagnen/kontaktbasiert/schritt-3.md#how-the-evaluation-works). This shows you whether a promotion strengthens the effect of the visual. ![Marketing Activities tab with periods with and without a promotion](https://help.cyreen.de/media/dashboards/e2-marketing-activities.webp) ### Optimization Shows when and where the visual works best: - **Summary:** Best hour group, best weekday, best weather group and best region. - **Daytime:** Effect by **Hour Group**, **Three Phases** or **1. half vs. 2. half**. - **Weekday:** Effect per weekday. - **Geography:** Effect per federal state or Nielsen region, as a chart and a map. ![Optimization Summary with Best Hour Group, Best Weekday, Best Weather Group and Best Region](https://help.cyreen.de/media/dashboards/e5-optimization-summary.webp) ![Conversion Rate per hour group with and without ad contact](https://help.cyreen.de/media/dashboards/e5-optimization-daytime.webp) You choose the key figure at the top right in each case: **Conversion Rate**, **Conversion Uplift**, **Average Basket Size**, **Sales Uplift (Seen)** or **Sales Uplift (Total)**. What they mean is described in [Key figures](https://help.cyreen.de/en/cap-explorer/auswertungen/messmethodik.md#key-figures). ## Try it interactively Click through the tabs of the dashboard, up to sharing with a brand. Sample data, the values are invented. [Open the tour in a new tab](https://help.cyreen.de/interaktiv/dashboard-tour/?lang=en) ## Export data You export the data of a chart as an Excel file or the chart as an image, directly in the dashboard through the menu with the three dots. With the upcoming CAP Explorer release, there will also be an additional export dashboard for retrieving the contents. 1. Open the tab with the chart. Set the analysis group and the time period the way you want the data. The export takes over exactly this setting. 2. At the top right of the chart, click the three dots **⋮**. Besides **About this Visual**, the menu offers: - **Download Excel:** The data of the chart as an Excel file. - **Download PNG:** The chart as an image, for example for a presentation. - **Hide Labels:** Hides the numbers in the chart. ![Total Impressions chart with the open menu About this Visual, Download Excel, Download PNG and Hide Labels](https://help.cyreen.de/media/dashboards/e6-export-menu.webp) 3. Select **Download Excel**. The file is saved in your download folder, for example as «Cyreen-CAP-Explorer-Impressions-2026-10-06.xlsx». It contains the values of the chart, with the selected filters and dimensions as columns next to them. For the **Total Impressions** chart, for example, these are **Date**, **Hour** and **Impressions**. ![Exported Excel file with the columns Date, Hour and Impressions, one row per hour](https://help.cyreen.de/media/dashboards/e6-excel.webp) ## View a sample report An interactive sample report with Deep Dive Insights is available on the Cyreen website. You get the password from your Cyreen contact. If you do not have one yet, book a demo on cyreen.de, where you also get the password. [Open the sample report](https://www.cyreen.de/en/sample-report) [Book a demo on cyreen.de](https://www.cyreen.de/en) ## Share with a brand The owner of the campaign, that is the company it belongs to, can share it. The user needs the share right, and a dashboard of the campaign must be ready. New with the upcoming CAP Explorer release: users of the type **Cyreen User** (for example BI and Support) can share all campaigns, regular Cyreen employees still only campaigns of their tenant. If you do not have the right, contact your Cyreen contact.